Just when you have the hang of the Facebook game – it decides to change not only the goal posts, but the playing field and the players. This can be detrimental to organisations that rely on volunteers and staff to update Facebook and therefore can feel dissuaded in using this vital social media platform.

In 2015, Community Houses using Facebook should at least:

Share Visual Content

Most people are visual. At the moment, Facebook favours video above all other posts (even photos) and therefore, will naturally show video to more people.

It is very easy to whip out your smartphone (with 75% of people having either an iPhone or android phone – someone in your Community House is bound to have one) and take a snippet of a course you are conducting or what the volunteers are up to.

But don’t forget adding photos into the mix. It is always best to showcase photos at the size of 1200px x 628px. Your photo remain seamless regardless of whether you post a photo or a link to your website.

Link back to your website

If your website is visually poor or hard to navigate, then I strongly recommend to fix your website before your pursue Facebook.

You want people to come back to your website – one way to do this is to post a weblink. This weblink could either be a short course you are running or a blog post that showcases a fun activity your Community House has done.

When you bring a link across to Facebook, the picture it automatically shows may not be the optimum size. No worries. Follow the instructions below:

Above: What the image will look like when the picture is less than 1200 x 628px.

1)    Click +UPLOAD IMAGE.
2)    Make sure the image is 1200 x 628 and click OPEN.

This will automatically replace the smaller image and gives greater impact to your message.

Above: How the image should look for every link

Post Regularly

I hear so many organisations state – “I don’t want to post every day as I’m afraid I might spam my audience”.

Did you know Facebook will show your post organically to only 1-2% of your LIKED audience?

If you are not posting at least 5 times a week – then you are missing out in engaging with your audience.

Only post something of value though. The post needs to resonate with the audience. The more they like, comment or share – the wider the audience your message will get across to.

Facebook Sneak Peak – Private messaging to a public reply:

Ability to reply to comments privately with a message. In the past, Admins to Business Pages could only publically reply to customers who commented on a post or privately when the customer messaged them.

Admins will be able to reply to public comments with a private message, which enables you to solve private customer requests more efficiently and make the experience more personal.

Like Motivating Marketing Facebook Page for more Social Media information or visit www.motivatingmarketing.com.au and subscribe to our Motivating eNewsletter to get the latest social media information, delivered to your inbox.

I hope to see some really interesting posts on your Facebook Page soon!

Contributed by Marina Cook

Marina has been involved with Community Houses for over 10 years, marketing for nearly 20 years and is the Digital and Social Media Strategist for Motivating Marketing.

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